Power Up! with Jan

Role: Director

Client: Toyota
Agency: RAPP Agency
Studio: Champion & King

1x Gold DMA International ECHO
x5 Bronze LA ADDY
Finalist Caples

Produced by Hak Lonh of Champion & King for the RAPP Agency, Jeremy W. directs Laurel Coppock as Toyota spokeswoman Jan in a series of Owner Videos. Jan acts as a digital concierge for new Toyota owners, using her brand of humor to create an entertaining online experience tailored to each driver. The agency case study, highlights some of the more hilarious interactions with digital Jan. Design and animation by Aaron Frebowitz.